Overlooking Data Priorities over Artificial Intelligence InitiativesData is one of the most important assets that companies can utilize for their processes. The type of data includes a broad category of files that comprises raw records of sales, customer feedback, and...
Extracts from academic paper about Kansei’s in japanese history, from the first appearance in literature to nowadays philosophy and academic approaches…
Design and Developement of the Mazda MX-5The present case study shows how Mazda’s sense of innovation led them to implement a new methodology “Kansei” to understand the experience of their customers to create new products. Thanks to its sophisticated design approach...